Free tool
Marketing budget calculator
A ten-second gut-check on what to budget. Pick your trade, your market, and how many leads you want a month, and get a sourced starting range for managed ad spend and cost per lead. It is a starting point, not a quote, and there is no signup.
The calculator
Recommended managed ad spend
$1,600 to $2,900 / month
Paid straight to Google, Bing, and Meta from your own accounts. Agency fees and your website are separate. See pricing →
Expected cost per lead
$65 to $115
To aim for about 25 leads a month in a mid-size HVAC market.
Get my real numberHow to read this. These ranges come from public industry benchmarks, not from Fullboard's own results, and they move with your trade, your market, your offer, and the year. Treat the output as a starting neighborhood, not a promise. The only first-party number anywhere on this site is the 10-to-58 lead jump at our own shop.
Want the real figure for your shop instead of a range? A free game plan runs your actual numbers. No charge, no pitch.
Where these numbers come from
- Cost-per-lead ranges by trade: the kind of public home-services and PPC benchmark data published annually by sources like LocaliQ and WebFX (2026 figures, indicative and market-dependent).
- Local Services Ads cost per lead runs roughly $45 to $95 by trade; Google Search cost per lead runs higher because you pay per click.
- Budget guidance of about 7 to 10 percent of revenue follows standard small-business marketing guidance.
- Reported Local Services Ads return on ad spend of around 7.8x comes from a 2026 industry survey. Your result depends on close rate and job value.
Get your free game plan
The calculator gets you close. We get you exact.
A free game plan runs your real trade, market, and numbers and tells you exactly where to spend first and what it is worth. No charge, no pitch, no obligation.
Free · Month to month · You own everything