Replacement and repair pages
Pages built around the searches that turn into estimates (replacement, repair, metal, flat), written for the homeowner comparing three shops, not for a search engine.
Roofing
Win the roofs worth winning.
A roof is a big, infrequent, nervous purchase, so people vet hard before they call. We build the trust that earns the call: the proof, the reviews, and the rankings that put you in front of the homeowner while they are still comparing.
Photo by Zohair Mirza on Unsplash
[01] The trade
Roofing is sold on trust. The marketing has to build it before the search.
Roofing is high ticket and low frequency. Someone needs a roof once or twice in the time they own a house, the job runs into five figures, and they are nervous about getting burned, so they read reviews, look at past work, and get three quotes before they call. Whoever has the proof in place when that vetting starts wins the estimate, and usually the roof.
So the work is the proof. A site that leads with before-and-after work, warranties, and real reviews. A Google profile that holds a map-pack spot with a review stream a homeowner can trust. Pages for replacement, repair, and storm damage that rank in every town you cover, ready before the storm season that sends people searching. Real people make the calls on strategy and creative. AI-powered workflows handle the production so the whole surface stays deep and current.
What we run for roofing
A program built for a high-ticket, trust-heavy sale, and for the storm surge when it comes.
Storm and insurance content
Pages that meet the homeowner dealing with damage and an insurance claim, published and ranked before the season, so the surge finds you already in place.
Proof-led website
Before-and-after galleries, reviews, and warranties front and center, because a job worth five figures does not get booked off a brochure site.
Google Business Profile + reviews
The map pack and a steady stream of real reviews, the trust signals that decide who gets the call when every roofer says the same thing.
Service and town pages
Pages for each service and each town you cover, so you rank where the homeowner actually lives instead of only where your office is.
Cost-per-booked-job tracking
Every lead tracked through to a booked roof, so you see the number that actually matters instead of a lead count that never signs.
[02] How we run it
Measured on booked roofs, not cheap leads.
Most roofing marketing chases the biggest possible pile of leads and then wonders why they do not close. Cheap roofing leads are usually shared leads, sold to five contractors at once, or tire-kickers a year from buying. We build for the homeowner who is actually vetting: the proof they need to see, the reviews they will read, and the pages that answer the questions they are already asking.
The scope goes on paper before you pay us: which pages, what cadence on the profile, how the reviews get worked. Then every piece of it lands in your dashboard as it ships, tracked through to booked roofs. Month to month from day one, and you own the site and every account, so the trust we build is an asset you keep.
No invented numbers. Work you can check instead.
We have not published a roofing case study yet, so we will not show you one or invent a number. What we promise instead is concrete: you walk your finished site before a dollar moves, the scope is in writing before you pay, satisfaction is guaranteed on the build, and you own the site, the accounts, and the data from day one. Month to month, walk anytime, keep all of it.
The one we can show you today is our own shop, a home-performance company in the same local-services world, where the same playbook took qualified leads from 10 to 58 a month.
See how our own shop did it →[03] Is it a fit
Who this is for.
A fit if
- You are paying a fortune for shared leads that five other roofers also bought
- You are slammed in summer and staring at the phone in winter
- You do great work but your site does not show it or sell it
- You want your own lead pipeline instead of renting leads from Angi
Probably not if
- You have no photos of your own roofs. This trade is sold on proof and we will not invent it.
- You chase storms out of state. This builds a position in the towns you actually cover.
- You need signed jobs this month. A homeowner vets three roofers before anyone signs.
[04] What we run
What carries a high-ticket, trust-heavy sale.
Get Found builds the proof-led site and the foundation; Full Board works the profile weekly and deepens the site every month. For roofing, these three carry the weight. See what each plan runs on the pricing page.
Best fit for Roofing
Every level runs all of it. For this trade, start here.
- Websites + SEO →
A five-figure job is sold on trust. Before-and-after work, reviews, and warranties on a fast site turn the visit into an estimate.
- Google Business Profile →
Reviews and the map pack are the trust signal roofers live and die on. It decides who gets called when every shop claims quality work.
[05] FAQ
Straight answers.
Roofing leads are so expensive. How do you make the math work?
By measuring cost per booked roof, not cost per lead. A pile of cheap leads that never sign costs you more than a few that do. We build for the homeowner who is genuinely vetting, and track every lead through to a booked job so you can see what the marketing is actually worth.
What happens when a storm hits?
The storm and insurance pages are built and ranked before the season, so the surge finds you already in place. When homeowners in your towns start searching about damage and claims, you are the shop with the answers published, not the one scrambling to catch up.
Do you handle insurance and storm-damage jobs?
We build the pages and content for storm-damage and insurance intent and meet the homeowner who is dealing with a claim. We market the work; the claims and the roofing are yours.
What about the trust side, the reviews and past work?
That is half the job in roofing. We bring in a steady flow of real reviews and put your before-and-after work, warranties, and credentials where buyers actually look, because that is what turns a nervous homeowner into a booked estimate.
Get your free game plan
Want this run for your shop?
Start with a free game plan. We dig into your marketing and show you where the leads are leaking and what it is worth to fix. No charge, no pitch, no obligation.
Free · Month to month · You own everything