From 10 to 58 qualified leads a month

The short version

This is the shop our founder owns and operates, and the first company we proved Fullboard on. The numbers are real. We show it named because we lived it.

What was broken

Horizon Homes had hired an agency to run its marketing. Six months in, the phone was quiet and nobody could say why. When we looked under the hood, the answer was plain: the conversion tracking had never worked. Almost none of the calls and forms were being counted, so every decision the agency made was a guess. The monthly report looked busy and meant nothing.

What we did

Nothing exotic. We did the basic work right, in order.

• Fixed the tracking first. Every call and form wired to the page and search that produced it, so we could finally see what was working.
• Rebuilt the site around converting, with pages for the searches that book real work instead of a brochure and a buried phone number.
• Completed the Google Business Profile and got the reviews moving, so the map pack started pulling its weight.
• Took the ad account back in-house. The owner runs his own ads now, on top of tracking that finally tells the truth. What Fullboard sells is the foundation under all of it: the site, the tracking, the profile, the content.

What happened

Same market. Same shop. Over six months, qualified leads went from 10 a month to 58. The work did not get more expensive. It got measured, then fixed.

Why this is the first one we show

We could have waited for a client to clear their name. Instead we are leading with our own, because it is the cleanest proof we have and because it is the reason Fullboard exists. The next case studies on this page are real client results, held until they are ready to be named. No invented numbers, ever.